"My mission is to provide the armor, in which women can present their best selves every day and conquer their world"
Layana Aguilar is the designer behind the eponymous contemporary womenswear label that celebrates womanhood.
As a mother, a wife, and a fashion designer, her intention is to dress the urban woman who juggles different roles in life while owning her individuality and looking extraordinary!
Layana differentiates herself by blending her experiences from living in New York City with her native Brazilian culture. She combines the traditional and innovative, sophistication and comfort, creating a label that exudes sensuality with a feminine attitude that is confidently understated and empowering.
In February 2016, Disney turned to Layana Aguilar to design the Ballgown for its first Latin Princess, "Elena of Avalor". After appearing in season 11 of the fashion design competition show, Project Runway, Aguilar was later hooked up with Disney through one of the show's judges, Tim Gunn.
Layana Aguilar was encouraged to create whatever she imagined. Drawing from her South American heritage, Aguilar created a vibrant gown and took a risk by creating a print- a first for a Disney princess. Aguilar tapped into a childhood memory of her grandmother embroidering colorful mandala flowers. In which Layana believes to be a perfect way to represent Princess Elena's story as well as her own. In Sanskrit, Mandala means "circle". This art represents the quest for personal discovery and fulfillment.
Layana Aguilar, the brand, was established in New York City in 2013. The label focuses on clean and ethical production and supports domestic manufacturing in New York City.